If you've been paying attention to the 13th Floor over the past few months, you know that we've taken a good bit of glee in ridiculing state tourism slogans. Following in New Jersey's footsteps, Washington state is the latest place to adopt a questionable catchphrase.
The state has come up with "SayWa." For those of you that aren't hip, that's a play off of "Say what?" -- an expression loosely defined as "Huh?" or "What did you say?"
On the plus side, SayWa is far more interesting than the old slogan, "Experience Washington," and at least somewhat clever. Minuses: It doesn't make a whole lot of sense and tells you nothing about the state, other than that its name begins with "W-A."
So how do state tourism officials explain their slogan?
"When jaws drop, that's a SayWA moment. When you collapse in a field of freshly fallen snow, with the stars all around, and the sound of laughter travels a mile, that's another. The SayWA moment is the moment when an experience becomes emotional. In Washington State, these moments form a plentitude, a series of endless discoveries, and each will make you SayWA in a new and different way."