posted by Josh Goodman
In one episode of the Simpsons, Marge tells Homer, "It's very easy to criticize," to which he responds, "and fun, too!"
I can relate to Homer's perspective, as I've enjoyed making fun of state tourism slogans, most recently Washington's. However, in the interest of being remotely constructive, I decided to try my hand at the more difficult task of coming up with something better. I mulled and pondered and here's the best I could do: "No slogan needed."
Just picture the advertising campaign. You show footage of visitors enjoying wind-swept beaches, scenic woodlands, bustling night spots, historic sites, etc. and then the name of your state or locality appears on the screen followed by "No slogan needed."
It would tap into burgeoning resentment toward canned slogans and could work for any place in the world -- which might be a good thing or a bad thing. Plus, at the very least, it would appeal to folks with ironic sensibilities ("A slogan that says slogans are expendable? Neat!") as well as curmudgeonly magazine writers. And the price is right: You can use it for free.